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FLOW is the new follow — No likes, no follow, no ads. Focus on your Vision and let the Magic operate.
The internet is shifting from the centralised attention economy to the decentralised creative economy. The rise of arbitrary content manipulation and deplatforming in the past year has highlighted the need for credible neutrality and censorship resistance for the next wave of social internet applications alongside new data models. The explosion of the crypto creative economy through NFT marketplaces has demonstrated the potential for alternatives to the free ads model for user-generated content, and DeFi protocols and DAOs have popularised the idea of running digital economies without intermediaries.
With the recent breakthroughs in blockchain scalability, speed and cost, all incentives, economic models and tools are aligned to disrupt incumbent monopolies. Blockchain protocols are more scalable and composable. The remaining challenge is to bundle them into consumer-ready holistic user experiences that can be universalised towards product/market fit and data network effect.
Newcoin Protocol is enabling a new architecture for Social 3.0 — a decentralised social graph where qualitative metrics and intellectual property are tokenised, allowing creators and audiences to coordinate through a diversity of UIs and algorithms competing to provide the best experience over creator-owned digital assets. Social 3.0 has 3 layers: free-market UI, free-market graph and decentralised open-state database as public utility.
Newlife.io is a live social network combining marketplace mechanisms that work for the people and empower creators, pioneering decentralized social creativity for creators, design studios, artists, retailers, galleries, magazines and brands at the forefront of culture in over 107 countries. Is this the new, social-network 3.0 standard?
About the speaker
Madeleine is a social entrepreneur enabling creators, entrepreneurs and developers to create the new Web3. A former consultant in Blockchain at KPMG Singapore, and major world aid organizations, Madeleine is building out the Social 3.0 network Newlife.IO and enabling the Newcoin Protocol ecosystem. Madeleine holds an MSc in Technology Management from the European School of Management and Technology (ESMT) where she established a entrepreneurship centre for technology and sustainability, a BA in Social Sciences and Humanities from University College London (UCL), alongside professional qualifications in Blockchain and Distributed Ledger Technologies from the Frankfurt School of Finance & Management and has also formerly studied European Studies and Economics at the University of Hamburg (UHH) and the University of Bologna.