Forget about the Metaverse. Consider this. On the one hand we have a plethora of paradigm shift inducing technologies all reaching adolescence, all mixing together and driving innovation at a pace never seen before in the history of mankind. On the other hand we have 3 subsequent generations of young consumers and consumers to be, with a radically altered view of how we as humans should interact with each other and with the world around us. Climate Change and Social Media each in their own way have shown their dark-side clearly to Millenials, Gen Z and Gen Alpha. These generations increasingly demand things to change. Privacy and Equality Interoperability and Inclusivity. These values drive a new generation of consumer, today and tomorrow. Combined these 2 changes are set to completely alter Global Markets, catalyzed by the current Global Economic Meltdown. The Times They Are A-Changin‘ – Bob Dyla

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